Justin Bieber is launching a new fragrance for the ladies in exactly 26 days, 19 hours and 16 minutes (as of this writing), and if you aren't taking the countdown seriously, it's clearly because you haven't seen the commercial for the perfume, which is called "Someday."
In the ad, a girl sprays some on her neck only to be immediately nuzzled, embraced and carried piggyback by Justin Bieber. The two of them float through the air in what was revealed to be a very complex Apollo 13-style special effects shot complete with a green screen in a zero-gravity aircraft in freefall.
According to a press release for the fragrance, Justin wanted to create a fragrance he himself found irresistable, thus bestowing on his fans a scent sure to attract his attention. "Justin created 'Someday' to give fans a personal invitation and intimate access to his heart. It's a fragrance he can't get enough of and can't stay away from, making those who wear it irresistible."