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Tuesday, September 28, 2010

Robot big hit at box office already, US rights sold for Rs. 85 Cr


Robot, or Endhiran as it is known in Tamil the most expensive film ever made in Indian starring powerful names like Rajnikant and Aishwarya Rai Bachchan is raising high hopes as the sale of tickets has reached a high water mark.

Sources at Box Office India said the three versions of the film in Tamil, Hindi and Telugu having already been sold for around Rs 85 crores for US market. While the Tamil version Endhiran has been sold for over Rs 50 crore, the Telegu and Hindi versions have clocked Rs 25 crore and Rs 10 crore in distribution rights, respectively. The film will be released with subtitles on 300 screens overseas.
Sun Pictures, the film distribution and production studio of the Chennai-based Sun TV Network owned by Kalanithi Maran, has taken a huge risk by investing around Rs 150 crore, said industry sources. However, the production house is confident that it would not only be able to recoup its investment but also post profits from the project.